Rates & Demographics

Booth Costs:

• $1,550.00 per 10′ x 10′ Booth
• $3,100.00 per 10′ x 20′ Booth
• Bulk rate: for booth space over 400 sq. ft. or larger, please call for pricing
• Corner booth – $125 premium

Who attends the Show?

13,900 + outdoor enthusiasts attended the Calgary show in 2023.

Consumers of the Outdoor Adventure Show are committed to a lifestyle that involves sports and activities of all kinds, from hiking, paddle sports and adventure travel to mountain biking, climbing, adventure racing, scuba diving and hiking. They are “doers”, not watchers. These individuals embrace life with passion and challenge themselves physically and emotionally to achieve the highest levels of satisfaction.

The attendees of this show represent a mass market demographic with strong representation in the 18 to 49 range. Our visitors, both male and female, are keen multi-sport enthusiasts and are in the prime of their spending years. Whether novice or expert, this market spends substantially on clothing, gear and travel. These consumers have the means and the desire to invest in a wide variety of products and services that will enhance their experiences and assist them in reaching their personal goals.

Age Demographics:

• • 8% were <24
  • 25% were 25-34 years old
  • 20% were 35-44 years old
  • 25% were 45-54 years old
  • 22% were over 55 years old

More exposure, more leads, more sales!